The Problem
Most e-commerce teams can't answer 'which intervention drove that sale?' with confidence. Last-click attribution over-credits the final touchpoint and ignores the 5 behavioral interventions that moved the shopper from hesitation to purchase. This misattribution leads to budget being cut from high-performing channels and wasted on low-performing ones.
The Reevix Solution
Reevix's attribution engine tracks every touchpoint in the shopper journey — not just clicks, but behavioral interventions, message deliveries, trust signal exposures, and in-session recoveries. Each order is attributed across all contributing touchpoints using a data-driven model, giving you a complete picture of what drove the sale and the true ROI of each Reevix intervention.
How It Works
Automated from detection to recovery — no manual intervention required
Every session interaction — behavioral signal, intervention exposure, message delivery, trust badge view — is timestamped and associated with the session.
When an order is placed, Reevix's attribution model walks back through the session's full interaction history and weights each touchpoint's contribution to the conversion.
Attribution data populates the Revenue dashboard: revenue by intervention type, by campaign, by channel, and by behavioral segment.
The ROI calculator automatically computes the net revenue impact of Reevix interventions vs the platform cost — updated in real time as new orders flow in.
See It in the Dashboard
Real screenshots from Reevix — no mockups
Multi-Touch Revenue Attribution Dashboard
The Revenue dashboard breaks down every order by attribution: which intervention touched the session, what revenue each intervention category influenced, and the net ROI calculation vs Reevix subscription cost. Every number is derived from your actual order data — not benchmarks.
Overall Revenue Impact Summary
The Overview dashboard summarizes the total revenue influenced by Reevix interventions this period, compared to the baseline (sessions where no intervention was triggered). The lift percentage is your clean, statistically validated ROI signal.
Key Benefits
Full Journey Attribution
Every interaction — from the first page scroll to the final checkout click — is captured and attributed. No touchpoint is invisible.
Data-Driven Attribution Model
Reevix uses a data-driven attribution model that weights each touchpoint based on its empirical contribution to conversion — not arbitrary last-click rules.
Intervention ROI Calculator
See the net revenue impact of every Reevix intervention type: cart recovery, social proof, messaging, checkout assistance. Calculate your ROI at any time.
7-Day Proof Point
Most Reevix deployments reach statistical significance on ROI attribution within 7 days — fast enough to validate the investment in your next monthly review.
Campaign Attribution Integration
Reevix's attribution connects to your UTM parameters, allowing you to see which acquisition campaigns deliver the highest-intent traffic that converts best with Reevix interventions.
Export for Finance & Leadership
Export attribution reports as PDF or CSV for finance reviews, board presentations, or investor updates. The ROI case is documented with statistical rigor.
Results You Can Expect
Based on aggregate data across Reevix deployments